The year 2020 will be an unforgettable year for each and everyone on this earth. It introduces a pandemic that has never been seen before in the century. COVID-19 or CORONA VIRUS is declared as a global pandemic by the World Health Organization (WHO). Every country in the world is facing this pandemic. The COVID-19 was rapidly spreading all over the world & India was crossing the number of infected peoples as well the death rate.
Collapsed Economy of the world
Covid has affected the global economy. To stop the spread of COVID disease, the governments of various countries announced a lockdown in their geographical localities. In some countries, a strict curfew is instructed for the safety of people. Because of lockdown, people are prone to get out of the house for any type of buying activity, so it directly affects the monetary movement of the market. The money flow of the market has been stopped and it reflects in recession. Many small businesses are closed due to lack of fund flow and also it affects many start-up companies. The number of unemployed people is increasing. As per the recent survey, the average number of people who lost their job due to this pandemic is around 14 crore.
Way to uplift the Economy
By following the norms of the government to increase the economic growth rate is quite hard but if there is a wish there is a way. In this environment of Covid with close interaction to reduce for a long time period, digital marketing services are now much reliable. After Covid, online marketing services are playing a vital role as people prefer to stay inside their homes. The use of the internet has also increased along with website traffic. People are spending more time on mobiles for entertainment. Social distancing is the crucial thing in this pandemic so, there is another way of online shopping, marketing, and selling also. People nowadays are very used to online shopping and selling. This is the only way to increase the money flow in the market and this will definitely help to uplift the economy. All online transactions are nothing but ‘Digital Marketing’.
Covid-19 not just changed the routine and habits of the people but their dependency on the internet and social media also increased to a high level.
- The views of the live news are increased by 44%.
- Chatting, texting, and using instant messaging has increased by 33%
- The use of social media and video content has increased by 34%.
- Online shopping in supermarkets as well as on e-commerce websites has increased by 25% during this period of Covid.
Using this era of being online, the companies have a great opportunity to build the trust of customers for online transactions and show that they are easily approachable via various online media platforms.
Digital Marketing For Business
Digital Marketing is booming in this era and after Covid Pandemic it has gained tremendous importance. Because of social distancing protocol, They left with no choice because buying & selling things online became their necessity. It will help businesses to run without any physical existence of firms. Following are some reasons why you should adopt digital marketing for your business for growth after Covid:-
- Digital Marketing equals the playing field
Those days are gone when only large companies and multinational companies have an online marketing campaign to grow their business because they have sufficient funds for it. Digital marketing levels up the playing area for large companies and small companies. Small firms have equal chances as multinationals to grow their business without a large investment. They can also attract a large number of customers from all over the world without having a call center or any physical branch. It will help to grow business after covid.
- It is more cost-effective
Digital marketing is more cost-effective than traditional marketing. Small businesses have fewer funds and capitalization so it provides them a better and much cost-effective marketing channel that shows results. According to a survey by a market research company, 28% of business owners shift their traditional marketing budget to digital marketing to get better results in less expenditure.
- Digital marketing builds brand reputation and trust
The ability to attract targeted traffic is the power of digital marketing. Such an audience has shown interest in your product and wants to know more about it and even ready to purchase your product or service which you are offering. Delivering to customers what they ordered will help to build trust and healthy relations with the targeted audience and it automatically builds trust and brand reputation.
- Digital Marketing has a higher conversion rate
The success of an online business in marketing products and services is measured by the percentage rate of traffic which is converted into leads, sales, or subscribers. Without conversion, all the traffic and marketing efforts are nothing. That is why the aim of the business owners from the digital marketing campaign is conversion. It will help your business to sustain itself in Covid.
- Digital marketing helps to generate better revenue
Effective digital marketing techniques will generate higher conversion rates and it will give lots of profitable benefits for the business in terms of better revenues. Small and medium-sized companies using digital marketing techniques with better revenue expectancy will have more chances to expand their workforce. It will help to increase the assets of the company to survive in any critical situation.
- Digital marketing ensures interaction with the targeted audience
The ability of Internet marketing tools to interact with targeted audiences in real-time is one of the reasons why digital marketing is better than traditional marketing channels. When a customer interacting with your brand or business engagement is the only aspect. How the business handles such interactions and engagements will decide the success or failure of the business. Interaction can give a better experience to your customer and it will develop relationships, loyalty, and trust among your customers and it helps to grow the business.
- Digital Marketing secures a business’s online presence
If you have a website for your business that is nothing but the online existence of the company and it will have millions of visitors but very few conversions. Targeting the right type of people so that they can perform the right action to get the conversion for business is what Digital Marketing is all about. It helps to sustain your business in any situation.
If you are not able to implement and execute digital marketing strategies for your business by own then you can choose the right marketing partner who can help you to marketize your business. In such a case, choosing the right digital marketing agency for business growth is a strategic decision.